Social Media
When it comes to social media, our team brings public health messages to a broad audience through creative, strategic, and data-driven storytelling. Working closely with leadership and internal divisions and offices, we craft engaging, digestible, and relatable content that reflects current trends, promotes making healthier choices, and supports healthier communities.
Center-Inspired Posts
Our communications team partners with leadership across centers to develop high-impact social media campaigns that align with trending topics and public health priorities. These campaigns are designed to engage both the general public and healthcare professionals.
Once the digital strategy is defined, we lead the creative development process—crafting compelling, audience-focused content that drives engagement and visibility.
After content creation, we guide the materials through a comprehensive review and clearance process, coordinating with center leadership, policy teams, and relevant divisions as needed. The final content is strategically published to inform, inspire, and elevate our organization’s mission.
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The Bear
Drawing from the popular TV series The Bear, this social media campaign highlights key non-negotiables for a healthy lifestyle.
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Emily in Paris
Inspired by the vibrant world of the show, this campaign emphasizes that health is always en vogue! We partnered with CDC’s OC and center divisions to ensure a unified message.
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Healthy School Year Forecast
Inspired by back-to-school weather updates, we produced a “Healthy School Forecast,” post that encourages school-aged children to embrace healthy behaviors.
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Health Tips Through the Generations
From GenZ to baby boomers, this cross-generational campaign aimed to disseminate healthy checklists to broad audiences.
CDC OC Collaborations
Our team partnered with the CDC’s Office of Communications to amplify timely, relevant messaging—leveraging trending topics and current events to reach broader audiences.
We streamlined the review and clearance process to ensure all content and visuals were accurate, effective, and aligned with strategic goals. Together, we transformed health communication into a dynamic, two-way conversation—building awareness and fostering meaningful engagement across platforms.
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Olympic Pop Culture Post
Leveraging Snoop Dogg's humor, relatability, and entertainment value, we crafted a social media post to communicate the importance of covering your mouth when coughing.
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"Wicked" Glicked Post
This trendy Facebook and Instagram carousel was designed to motivate audiences, drawing inspiration from the excitement surrounding the theatrical releases of Wicked.
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"Moo Deng" Trend Post
We leveraged trending posts to craft an Instagram carousel that depicted Moo Deng’s transformation before and after physical activity.
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2024 Olympic Games Posts
Influenced by the excitement of the 2024 Olympic Games, the Center collaborated with NCCDPHP divisions to make a vibrant social media campaign.
Collaboration with the 9 Divisions
We worked hand-in-hand with NCCDPHP’s divisions to develop vibrant, audience-focused social media campaigns that aligned with public health priorities and resonated across platforms.
We provided strategic support by crafting compelling visuals and refining social media copy—maximizing the impact of each campaign and strengthening the agency’s voice for audiences.
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Breastmilk Storage Post
We collaborated with DNPAO for a Facebook and Instagram campaign promoting the importance of breast milk storage guidelines.
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Alcohol Assessment Tool
In collaboration with DPH, we revamped the Alcohol Assessment Tool graphic to enhance its visual appeal.
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Halloween Dental Post
Together, we designed eye-catching graphics for Instagram, Facebook stories, and Snapchat that promoted children's dental health.
