Innovation

Innovation is at the core of our communications work, whether we are harnessing emerging technologies to streamline processes, or creating new ways to tell stories and engage audiences. Our standout projects include “Learn to Generate with AI”, a hands-on resource designed to help people unlock the potential of generative AI in their daily work. It’s companion piece, the “AI for Everyday Use” video series, introduces practical, accessible applications of AI to improve efficiency and creativity in daily tasks.

Artificial Intelligence

To enhance staff proficiency with the internal Generative AI tool, the CDC chatbot, we developed Learn to Generate with AI. Its purpose? To educate staff about the chatbot’s functionalities and to build trust in its capabilities.

This internal web page gives a 10,000-foot view of the chatbot’s capabilities, outlines use cases, has a simple guide on prompt engineering, and pointers on privacy and security requirements.

The accompanying AI for Everyday Use explainer videos use a mix of stock footage, motion graphics, voiceover, music, and sound effects to help users can learn the basics of creating a prompt.

The page and videos were so well-received that others at CDC began integrating them into their trainings and presentations. This enthusiastic response has increased staff engagement with the chatbot, fostering a culture of innovation and collaboration.

  • Learn to Generate with AI Intranet Page

    Train staffs, builds trust in the chatbot, and encourages interaction for greater efficiency.

  • Custom Icon Set

    Intuitive custom icons to guide the user experience.

  • AI Presentations

    Internal roadshow to ease concerns about AI and demonstrate the chatbot's value.

  • AI for Everyday Use Video Intranet Page

    An accessible hub for the AI for Everyday Use explainer videos.

  • AI for Every Day Use Video Storyboards

    Storyboards used in video production for reviews and approvals.

Messaging Framework & Data Viz Day

In 2024, the CDC introduced a new messaging framework to improve public health communications, focusing on three main themes: expertise, rapid response, and smart investments.

To communicate this framework effectively, our team of communicators, public health experts, and designers sought creative ways to simplify its concepts. We created a gem mining analogy to illustrate our message, which we presented at a CDC communicator’s forum, receiving positive feedback.

This successful experience set the stage for our involvement in the CDC's DataViz Day, where we demonstrated how data storytelling can make complex information easier to understand and more impactful

  • Communication Framework At-A-Glance

    Slide used to introduce our framework visual concept to the agency.

  • Custom Illustrations

    Custom illustrations designed using traditional graphic design tools, like Adobe Firefly.

  • CDC’s 2024 Data Viz Day

    We make complex information accessible through data storytelling.

House of Comms

House of Comms (HOC)—formerly OneChronic—is NCCDPHP’s centralized platform for project management and collaboration. Replacing the outdated OneChronic system, HOC marked a major step to streamlining how the OC works.

Developed through a human-centered approach HOC introduced a searchable image library, digitized content reviews and approvals, streamlined Teams channels, and customizable tracking dashboards.

OC staff led the design, setup, user testing, feature refinement, and communication at each step.

Read the Case Study

  • Ticketing System

    Streamlining Project Management

  • Task Planner

    Streamlining for success

  • Project Management

    Centralized tools enable clear collaboration, version control, and project management.

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